Advertising: Making an Inquiry about a discriminatory advert

This guide is for individuals who believe that an advert may be discriminatory and want to bring their concerns to the attention of the advertiser and/or publisher. It outlines how to identify a discriminatory advert, with some useful examples, how to make a complaint, and the Commission’s approach to dealing with potential issues.

This is part of a series of four guidance publications on advertising, along with:

• A good practice checklist for advertisers and publishers
• Frequently asked questions about what is lawful advertising for: jobs; goods, facilities and services; and accommodation
• What equality law means for advertisers and publishers